For local businesses that live on repeat customers
Shmello is texting software that invites your customers onto a list you own, so the next visit costs a text.
Try it free for 7 days.
Used by 300+ businesses · No long-term contract · 30-day money-back guarantee
Some of the 300+ businesses on Shmello
The big idea
Customers find you three ways. Only one of them is yours to keep.
Billboards, Facebook ads and Google ads. They bring people in while you pay. When the money stops, so do they.
Your Facebook page, your Instagram and your Google Business Profile. You run them, but the platform makes the rules.
Your text list and your email list. They belong to you, and one message reaches everyone on them.
Sign up, and we help you set up your texting, your review asks and your first lists.
They sign up at the counter, from your ads and pages, or with a tap on a team member's card. Every review ask invites them too.
Send a deal, a VIP perk or a reminder when you want more business. Replies land in one inbox.
Every customer you meet from here on can be one text away.
Start my 7-day free trialMost owners come for one of these. Every account gets all six.
The businesses, names and numbers in these screens are made up for the demo.
Two-way texting
Texts, calls, emails and Facebook or Instagram messages land in one inbox your whole team shares. Reply from the counter or your phone.
Google reviews
Type the customer's number, pick your name and tap send. Your Google review link lands on their phone before they leave.
Every review posts to Google. Nothing is filtered.
141 Google review links sent in 30 days... 70 new reviews
VIP list and program
Trade a small perk for a sign-up at the counter, online or with a card tap. Then text your VIPs a new perk each month.
Deals and marketing lists
Sort customers by what they like, then text each list only when their thing comes in. When you speak to everybody, you speak to nobody.
Phone menus (IVR)
Callers press 1 for your hours, 2 for directions or 3 to reach a person. Your team only picks up the calls that need them.
Coming soon: phone menu upgrades.
Call recording
Hear how your team handles calls, settle "he said, she said" disputes and coach with real examples.
Coming soon: call recording and call grading upgrades.
Works with Shmo Card
Shmo Cards are tap cards and name badges your team carries.
A customer taps a team member's card with their phone and joins your VIP list, your deals list or a giveaway.
Coming soon: deeper Shmo Card sync.
Shmo Cards are sold separately.
The six above are why owners sign up. All of this comes with it.
Coming soon
Proof
Shmello grew up in pawn and jewelry shops, so that's where most of our proof comes from.
70 new reviews
141 Google review links sent in 30 days
141 Google review links sent in 30 days... 70 new reviews
On his shop's Google reviews:
We Hit 401 Five-star reviews this weekend
On sending past-due notices by text:
the text option is the cheapest I found
On asking for Google reviews:
start asking EVERY SINGLE CUSTOMER
And in another post:
legit the best thing to come to our industry
From the owners' own Facebook posts. Their numbers, not a promise.
Any local business that does better when customers come back.
Text your deals list when the good stuff hits the case, and ask every customer for a review.
Tell your gold sellers and jewelry lovers first when new pieces come in.
Give your regulars a reason to come in on a slow afternoon.
Remind last year's customers in spring, and text back every quote request you miss.
Tell your best customers about new arrivals and sales before anyone else.
Text back every caller you miss, ask every customer for a review and remind people when it's time to book again.
Pricing
No quote, no sales call. Start with 7 days free, then pay monthly or yearly.
$197/mo per location
Billed monthly after your 7-day free trial.
Two months free
$1,970/yr per location
Save $394 a year. Ask for yearly billing on your setup call.
Prices in US dollars. Usage (texts, calls, email sends and AI features) is billed on top of your plan at the rates in our Terms.
To cancel, give us 30 days' written notice.
No long-term contract. You pay monthly, or yearly if you pick the annual plan.
If you ever want to cancel, send us written notice 30 days ahead, as our Terms explain.
Each location is $197 a month, or $1,970 a year. Two locations on the monthly plan come to $394 a month, plus texts and calls.
Texts and calls are billed at cost, on top of your plan. A standard text (up to 160 characters) runs about 4 cents.
AI features (like AI review replies and the AI website builder) and email sends are billed per use too. Every rate is listed in our Terms.
Yes, checkout asks for a card. Your first 7 days are free, and billing starts when the trial ends.
If Shmello isn't a fit, our 30-day money-back guarantee has you covered.
Yes. Shmello covers two-way texting, Google review asks and your business calls, and adds VIP and deals lists that bring customers back.
Our price is right on this page, no quote needed. We help you set up on a one-on-one call.
No. Keep your point of sale. Shmello works next to it and handles your marketing texts, review asks and calls.
Because your promos come from Shmello, a STOP on a promo text doesn't stop the reminders your point of sale sends.
Yes. Your customers belong to you. You can download your customer lists as a spreadsheet file (CSV) any time, including before you go.
Yes. Every account starts with a one-on-one setup call to get your texting, review asks and lists running.
After that, our support team is here during business hours. You won't need a developer or an IT person.
Yes. Answer texts, see calls and reviews, and chat with your team from your phone, at the counter, in the truck or at home.
Yes. The Email Marketing Machine is done-for-you email that runs on your Shmello account, so the list stays yours.
A partner agency writes it, sends it and keeps your list sorted.
The partners are Pawn Leads, Coffee Leads and Lawn Leads. In another line of work? Pick the one you like best.
Jeff Trimble, Shmello's founder, worked a pawn counter for six months. He still takes the demo calls himself.
Try Shmello free for 7 days. No long-term contract, and a 30-day money-back guarantee.
Start my 7-day free trial
